Gross Profit Margin Ratio Analysis

Gross Profit Margin Ratio Analysis

See Also:
Financial Ratios
Operating Profit Margin Ratio
Net Profit Margin
Margin vs Markup
Adjusted Gross Income
REO (Return on Equity)

Gross Profit Margin Ratio Analysis Definition

The gross profit margin ratio, also known as gross margin, is the ratio of gross margin expressed as a percentage of sales. Gross margin, alone, indicates how much profit a company makes after paying off its Cost of Goods Sold. It is a measure of the efficiency of a company using its raw materials and labor during the production process. The value of gross profit margin varies from company and industry. The higher the profit margin, the more efficient a company is. This can be assigned to single products or an entire company.

Gross Profit Margin Ratio Formula

Gross profit margin = Gross profit ÷ Total revenue
Or = (Revenuecost of goods sold) ÷ Total revenue

NOTE: Want the Pricing for Profit Inspection Guide? It walks you through a step-by-step process to maximizing your profits on each sale. Get it here!

[button link=”” bg_color=”#eb6500″]Download The Pricing for Profit Inspection Guide[/button]

Gross Profit Margin Ratio Example

Joe is a plumber in Houston, Texas. He has recently started his company and has a lot to learn. Joe thinks he may be able to cut back on raw materials by changing his construction process. Essentially, he is wondering what is his gross profit margin rate is. He evaluates his company financials for relevant information. Once the proper numbers are found uses the gross profit margin ratio calculator on his Texas Instruments BA II. His results are shown below.

Gross Profit Margin Ratio Calculation

Calculate the gross profit margin ratio using the following formula:

Gross profit = revenue – cost of goods sold

For example, a company has $15,000 in sales and $10,000 in cost of goods sold.
Use the following formula to calculate the percentage of sales:

Gross profit margin ratio = (15,000 -10,000) / 15,000 = 33%

In conclusion, for every dollar generated in sales, the company has 33 cents left over to cover basic operating costs and profit.

Gross Profit Margin Ratio Analysis

The gross profit margin ratio analysis is an indicator of a company’s financial health. It tells investors how much gross profit every dollar of revenue a company is earning. Compared with industry average, a lower margin could indicate a company is under-pricing. A higher gross profit margin indicates that a company can make a reasonable profit on sales, as long as it keeps overhead costs in control. Investors tend to pay more for a company with higher gross profit.

Gross Profit Margin Ratio Analysis Disadvantages

Many see gross profit margin disadvantages despite the common use of gross profit margin ratios. The issue is that certain production costs are not entirely variable. Some believe that only direct materials should be included as they are the only variable to change in proportion to revenue. When applied, this new gross profit margin causes the transference of all other related costs to operational and administrative cost categories. This tends to cause a higher gross margin percentage than originally. Certain industries and businesses apply it instead of the more common application. Use the following formula:

Gross Profit Margin = (Revenue – Direct Materials) / Revenue

Easily discover if your company has a pricing problem. As you analyze your gross profit margin, it’s an opportune time to take a look at you pricing. Download the free Pricing for Profit Inspection Guide to learn how to price profitably.
gross profit margin ratio analysis
[box]Strategic CFO Lab Member Extra
Access your Strategic Pricing Model Execution Plan in SCFO Lab. The step-by-step plan to set your prices to maximize profits.

Click here to access your Execution Plan. Not a Lab Member?
Click here to learn more about SCFO Labs[/box]

gross profit margin ratio analysis
For statistical information about industry financial ratios, please go to the following websites: www.bizstats.comand



Friend of the firm, Birgit Kamps, recently had Strategic CFO President, Dan Corredor, as a guest on her podcast, CEO Blindspots. CEO BLINDSPOTS HOST: Birgit Kamps. She was speaking five languages by the age of 10, and lived in five countries with her Dutch parents prior to becoming an American citizen. Birgit’s professional experience includes starting

Read More »

SHRM calls ICHRA the 401K for Group Health Benefits

Fed-up with group health insurance? ICHRA is the new way to offer great health benefits and avoid ACA penalties, SHRM calls it the 401K for group health benefits.  In 2020 the Department of Labor, HHS and IRS changed the rules for employer health benefits. They changed the Affordable Care Act mandates and penalties for every

Read More »

Financial Ratios

See also:Quick Ratio AnalysisPrice to Book Value AnalysisPrice Earnings Growth Ratio AnalysisTime Interest Earned Ratio Analysis Use of Financial Ratios Financial Ratios are used to measure financial performance against standards. Analysts compare financial ratios to industry averages (benchmarking), industry standards or rules of thumbs and against internal trends (trends analysis). The most useful comparison when

Read More »


Financial Leadership Workshop

MARCH 28TH-31ST 2022



Strategic CFO™ Financial Leadership Workshop
The Art of the CFO®


June 13th - 16th 2022