The return on common equity, or ROCE, is defined as the amount of profit or net income a company earns per investment dollar. The investment dollars differ in that it only accounts for common shareholders. This is often beneficial because it allows companies and investors alike to see what sort of return the voting shareholders are getting if preferred and other types of shares are not counted.
Return on common equity is a measure of how well a company uses its investment dollars to generate profits. Often times, it is more important to a shareholder than return on investment (ROI). It also tells common stock investors how effectively their capital is being reinvested. Generally, a company with high return on equity (ROE) is more successful in generating cash internally. Investors are always looking for companies with high and growing returns on common equity; however, not all high ROE companies make good investments. Instead, the better benchmark is to compare a company’s return on common equity with its industry average. In conclusion, the higher the ratio, the better the company.
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In order to find the average common equity, combine the beginning common stock for the year, on the balance sheet, and the ending common stock value. These values are then divided by two for the average amount in the year.
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