# Sustainable Growth Rate Definition

The sustainable growth rate (SGR) is a company’s maximum growth rate in sales using internal financial resources, while not having to increase debt or issue new equity.

## Sustainable Growth Rate Explained

Companies who plan ahead and maintain sustainable growth rates will ultimately circumvent unprofitable growth. Thus by managing the growth rate, companies can avoid straining financial resources and overextending their financial leverage. Rapid growth and increased sales are dependent on financial resources. So, in order to improve sales in sustainable growth, a firm will need new assets, which can be financed through an increase in owners’ equity (retained earnings).

If a company plans to increase the SGR without issuing new equity or borrowing additional financial resources, then it should increase the profit margin, asset turnover ratio, assets to equity ratio, or retention rate. By using the return on equity and dividend payout ratio, the SGR then enables firms to forecast future equity and develop optimal growth rates.

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Calculate the sustainable growth rate using the following two equations.

### Sustainable Growth Rate Formula 1

When you use the Return on Equity and dividend-payout ratio, you should use the following SGR formula:

SGR = (1-d) x ROE

d is the Dividend Payout Ratio (dividends divided by earnings). ROE is the Return on Equity (net income divided by shareholders’ equity).

### Sustainable Growth Rate Formula 2

The second equation to calculate the sustainable growth rate is to multiply the four variables for profit margin, asset turnover ratio, assets to equity ratio, and retention rate:

SGR = PRAT

P is the Profit Margin (net profit divided by revenue). Whereas, R is the Retention Rate (1 minus the dividend payout ratio). And A is the Asset Turnover Ratio (sales revenue divided by total assets).  Finally, T is the Assets-to-Equity Ratio (total assets divided by shareholders’ equity).

## Sustainable Growth Rate Example

What is the sustainable growth rate for a company with Shareholder’s Equity of \$400 and net income of \$100? Reinvest \$40 of the net income as dividends.

ROE = net income divided by shareholders’ equity = 100/400 = 25% or .25

Dividend-payout-ratio = dividends divided by net income = 40/100 = 40% or .40

SGR = (1-d) x ROE = (1-.4) x .25 = 15% or .15

From this example, the SGR works out to be 15%. First, calculate SGR by multiplying one minus the dividend-payout-ratio by the return on equity. A SGR of 15% indicates that the company can increase future earnings and sales up to 15% annually without having to borrow more funds or issue new equity. Learn other ways to increase the value (and cash flow) of your company by downloading the free 25 Ways to Improve Cash Flow whitepaper. Strategic CFO Lab Member Extra

Access your Strategic Pricing Model Execution Plan in SCFO Lab. The step-by-step plan to set your prices to maximize profits. ### 8 Responses to Sustainable Growth Rate

1. hookah Cleaner May 15, 2016 at 9:57 am #

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2. Mizan December 25, 2017 at 3:10 am #

Can the sustainability growth rate be negative?

• Jack January 5, 2018 at 1:05 am #

According to the formula, the SGR can be negative if there is a negative profit margin (a loss). By the way, the formula can be simplified by eliminating the total assets in the last two sections and leaving SGR = profit margin x retention rate x sales/SH equity.

• sree March 6, 2018 at 4:34 am #

it can be further simplified as follows
since profit margin = profit/sales ; the formula can be

SGR = profit/SH equity x retention rate.

• Mike R. November 1, 2018 at 6:00 am #

It can be simplified further. Since RR is (net inc-dividends)/net inc. The equation becomes: (retained earnings)/stockholders equity. I’m interested in the implication of retained earnings as a percentage of equity being the sustainable growth rate of a firm. I can’t seem to find anyone in the internet or in textbooks talking about this.

3. muggulu January 10, 2018 at 2:54 pm #

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4. dalu September 7, 2018 at 10:32 am #

I think the fomula should be SGR=ROE*b/（1-ROE*b）

5. Mike R. November 1, 2018 at 6:02 am #

It can be simplified further. Since RR is (net inc-dividends)/net inc. The equation becomes: (retained earnings)/stockholders equity. I’m interested in the implication of retained earnings as a percentage of equity being the sustainable growth rate of a firm. I can’t seem to find anyone in the internet or in textbooks talking about this.

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