Horizontal Integration Definition
Horizontal integration means that a company contains control over one part of the production process by controlling the majority or all of the resources at that particular junction of production.
Horizontal Integration Explained
Horizontal integration’s control over one process during production means that a company has established a dominance in the manufacturing, selling and distribution, or even the production of raw materials. If a company owns every bit of a production process then it is known as a horizontal monopoly. Although this is much more difficult to achieve than a vertical monopoly. Horizontal Integration was made famous by John D. Rockefeller’s Standard Oil company.
Horizontal Integration Example
Baskey Energy is an oil company, in West Texas, specializing in well servicing or common maintenance on wells that have been dug. This service is needed so that wells can keep producing over the years. Baskey has grown in size over the years, and has been aggressively pursuing other companies that are in the same market. The company has been doing this solely through acquisition work. Sometimes the company will buy another well servicing company even if it is not profitable just to put them out of business. This way Baskey can make money on the parts of a company through salvaging, and it means that there is less competition.