Lauren Jefferson

Lauren JeffersonLauren Jefferson, Director of Marketing

ljefferson@strategiccfo.com | o. (832) 710-3105 | m. (210) 275-5752 | 2101 CityWest Blvd, Houston, TX 77042


Lauren Jefferson is the Director of Marketing at The Strategic CFO. While her primary responsibilities focus on the website (strategiccfo.com), she focuses on building the brand that was originally built by Jim Wilkinson, the founder of The Strategic CFO.

She was originally hired as a Marketing Specialist intern in 2015. Lauren was one of Jim's students in the Wolff Center of Entrepreneurship (Class of 2016). After she graduated from the University of Houston in December of 2016, she was promoted to the Director of Marketing. 

Furthermore, Lauren Jefferson researches, builds, implements and executes the mission of The Strategic CFO – creating success through financial leadership – through her talents. Simply put, she translates an idea into reality by showing added dollar value. From the creative to the technical side of digital marketing, she creates content and products. In addition, she manages all moving parts in running a subscription model. She also creates sales funnels, maintains the website, and manages the team and customers. 

An entrepreneurship major, Lauren Jefferson has been exposed to multiple industries and has helped build a brand out of scratch. She has  experience in the following: testing a product in the market, productizing services, pitching concepts, launching products/services, market research, and growing a website.

Core Professional Competencies

  • Digital and Internet Marketing
  • Search Engine Optimization (SEO)
  • Marketing Strategy
  • Content Development
  • Product Development
  • Email Marketing
  • Social Media Marketing
  • Customer Support
  • Website Development

Industries Served

  • Financial/Accounting
  • Churches/Non-Profits
  • Small Business
  • Start Ups
  • Sports
  • Technology

Education

University of Houston
BBA, Entrepreneurship 2016

Prior Experience

  • ASTOUNDZ
  • WAAVE Stream Inc.
  • University of Houston
  • Leverage Sports

If you want to connect with Lauren Jefferson, please fill out the following form with as much detail as possible. Any marketing inquiries, website questions, or SCFO customers are asked to contact Lauren using the following form. 

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