Email Whitelisting

Thank you for subscribing to The Strategic CFO.

Many email and Internet companies are now using programs to block unwanted email, often called spam. Sometimes, however, these programs block e-mail you want to get.

To Ensure You Are Receiving The Strategic CFO Emails, Do The Following:

Be sure to add the corresponding The Strategic CFO email addresses to your email whitelist to ensure the best chance of receiving our content and updates.

A whitelist is a list of accepted items or persons in a set OR a list of email addresses or domain names from which an email blocking program will allow messages to be received.

Why is this important?

Unwanted advertising email, commonly known as “spam,” has become a big program. So much so that more email service and Internet Service Providers (ISPs) have put a blocking or filtering system in place or have begun relying on self-proclaimed blacklists to tell the good guys from the bad.

A blacklist is a list of email addresses or domain names from which an email blocking program will NOT allow messages to be received; it removes unwanted spam from your sight.

While we at The Strategic CFO applaud ISPs for protecting you from spam, the current system for stopping spam is far from perfect. These systems often block email that you’ve requested just because it fits somebody’s idea of what spam looks like. There are more responsible anti-spam activists working to reduce these “false positives,” but in the meantime, you might unexpectedly find that you’re not getting your subscription’s content.

BUT there’s something you can do to keep your subscription’s content from falling into the false positive trap! You can now fight the blacklists with a “whitelist.”

Whitelist us now, before your delivery is interrupted.

Every email system is different, so we’ve provided some instructions for some of the popular systems. If yours isn’t here, please shoot us an email for instructions. If you’re using some sort of spam filtering or blocking software yourself (in addition to what your ISP provides), we’ve listed instructions on how to remove this filter from your subscription.


  1. Locate an email from [email protected] or [email protected] (Hint: your welcome email for the product you just purchased)

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2.  Drag this email to the “primary” tab of your inbox

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3.  You’ll see that our emails will go to your primary folder in the future.

Yahoo! Mail

When opening an email, a “+” symbol should display next to “From:” and the sender’s name. Select this and an “Add to Contacts” pop-up should appear. Select “Save.”

Mac Mail

  1. Select “Mail” on the toolbar at the top of your screen

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  1. Select “Preferences” in the pull down menu. A pop-up window should appear.

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  1. In the “Preferences” window, click the “Rules” icon.
  2. Click the “Add Rule” button.

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  1. In the “Rules” window, type a name for your rule in the “Description” field. Use the following settings:
    1. “If any of the following conditions are met: From Contains
    2. Type the sender’s email address in the text field beside “Contains.” (Hint: it’s [email protected])
  2. Select “Move Message” and “Inbox” from the drop-down menus under “Perform the following actions:.”
  3. Click “Ok” to save the rule.

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Outlook 2003 & Later

  1. Right-click on the message in your inbox.
  2. Select “Junk Email” from the menu.
  3. Click “Add Sender to Safe Senders List.”

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