substitutes

Tag: substitutes

Threat of Substitutes (one of Porter’s Five Forces)

See also: Porter’s Five Forces of Competition Threat of New Entrants Supplier Power Buyer Bargaining Power Intensity of Rivalry Complementors (Sixth Force) Porter’s threat of substitutes definition is the availability of a product that the consumer can purchase instead of the industry’s product. A substitute product is a product from another industry that offers similar

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