Threat of Substitutes (one of Porter’s Five Forces)
See also: Porter’s Five Forces of Competition Threat of New Entrants Supplier Power Buyer Bargaining Power Intensity of Rivalry Complementors (Sixth Force) Porter’s threat of substitutes definition is the availability of a product that the consumer can purchase instead of the industry’s product. A substitute product is a product from another industry that offers similar
July 24, 2013
