Tag: strategy

Pricing Strategies & Tactics Day 3

Day 3 at Northwestern University’s Pricing Strategies & Tactics course. Learn how activity based costing combined with segment sales analysis can drive profitability. Pricing Strategies & Tactics Day 3

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Pricing Strategies & Tactics Day 2

On Day 2 at Northwestern University’s Pricing Strategies & Tactics course we discuss segmenting your customers and applying Activity Based Costing to those segments to drive profitability. Pricing Strategies & Tactics Day 2

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Pricing Strategies & Tactics Day 1

View the highlights from day 1 at a course I am taking at Northwestern University on Pricing Strategies and Tactics. I will try to highlight the key “take aways” and how to apply them to drive profits. Pricing Strategies & Tactics Day 1 To learn how to price for profit, download our Pricing for Profit

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Is the Mailman Dead?

Not Yet! But he doesn’t look good. A few weeks ago I took off for three days during Spring Break. When I came back to work I had eighty-two emails, six voice mails and two magazines. No letters, no direct mail pieces, no junk mail! Recently, there were several newspaper articles highlighting the fact that

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Do You Know Who Your A-List Customers Are?

Do you know who your A-list customers are? I was in a board meeting last week when I heard an interesting story from one of the other board members. Mike recalled when he was a young man and developed an interest in electrical work. While continuing to work at his day job, Mike developed a

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Don’t Let Your Business Lose Money for Too Long!

Over the holidays we were asked by an investor to examine a company and determine if it could survive. We reviewed the financial records and met with management. At the end of our review both we and management agreed that we were about a year too late in saving the company! What difference does a

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Goal Setting for the New Year

As the new year picks up steam from the holiday lull it is important to start planning the steps necessary to be successful. Goal setting is a powerful tool to achieving success! (I was going to say “achieving goals” but if you don’t have any goals then you can’t reach them!) That leads to the

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If They Will Buy, Then I Will Sell!

If they will buy, then I will sell! Or stated another way, if I can sell it then buyer beware! That seems to have been the motto for the sub prime mortgage industry. Over the past five years a looming crisis has been in the making. Mortgage brokers would originate the loan then immediately pass

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Don’t Let Tax Strategies Drive Financial Performance

With most young companies cash is king. As a company grows managing the cash available to finance that grow is crucial to sustaining the growth rate. Minimizing the cash expenses of the company is an entrepreneurs and CFO’s primary job. One of the main cash expenses is federal income taxes. Don’t Let Tax Strategies Drive

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Even Football Teams Play Defense!

What would a football game look like if each team just played offense? Not very practical is it? Unfortunately, that is how most entreprenuerers manage their business. They often focus on increasing sales, new growth initiatives or physical plant expansion. But what happens when the game turns and the economy slows down? As the fallout

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