Tag: product

Brand Equity

See Also: Market Positioning Market Dynamics Marketing Mix (4 P’s of Marketing) Porter’s Five Forces of Competition Value Chain Brand Equity Definition The brand equity definition is the marketing effects that occur or gather over time in a product because of the brand name or company name associated with that product. At times, this brand

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Activity-based Costing (ABC) vs Traditional Costing

See Also: Activity Based Costing Standard Costing System Cost Driver Value Chain Implementing Activity Based Costing Absorption vs Variable Costing Activity Based Management Process Costing Overhead Job Costing Activity Based Costing Costing vs Traditional Costing In the field of accounting, activity-based costing and traditional costing are two different methods for allocating indirect (overhead) costs to products.

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Recession Strategies for Business

Once you find yourself in a recession your first goal is to stabilize your operations. But having achieved that goal you need to look beyond the present and develop a longer term strategy. Our goal for this recession is to “come out of the recession better and stronger than we went in!” Recession Strategies for

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