See also: Porter’s Five Forces of Competition Supplier Power Buyer Bargaining Power Threat of Substitutes Intensity of Rivalry Complementors (Sixth Force) In Porters five forces, threat of new entrants refers to the threat new competitors pose to existing competitors in an industry. Therefore, a profitable industry will attract more competitors looking to achieve profits. If
See also: SWOT Analysis Threat of New Entrants Supplier Power Buyer Bargaining Power Threat of Substitutes Intensity of Rivalry Complementors (Sixth Force) Marketing Mix (4 P’s of Marketing) Porter’s Five Forces of Competition Definition Porter’s 5 forces framework is used for strategic industry analysis. It was developed in 1979 by Michael Porter, Harvard Business School
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