Segmenting Customers for Profit Process Market segmentation is the process of dividing up the total market based on identifiable characteristics, which have common needs. You can also apply the concept of market segmentation to your customers. For example, you can segment your customers based on the cost to service, the size of the average sale
See Also: Market Positioning Market Dynamics Marketing Mix (4 P’s of Marketing) Value Chain Porter’s Five Forces of Competition Market Segmentation Definition Segmentation marketing is a smaller set within the market as a whole. You can divide this by age, gender, price, race, interests, etc. Often times marketers try and find these market segments to
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