Intensity of Rivalry (one of Porter’s Five Forces)
See also: Porter’s Five Forces of Competition Threat of New Entrants Supplier Power Buyer Bargaining Power Threat of Substitutes Complementors (Sixth Force) Porter’s Intensity of Rivalry Definition The intensity of rivalry among competitors in an industry refers to the extent to which firms within an industry put pressure on one another and limit each other’s
July 24, 2013
