brand equity

Tag: brand equity

Total Quality Management

Total Quality Management (TQM) Definition Total quality management (TQM) is a management philosophy that says a company should always strive to improve the quality of its products and services. According to TQM, quality can always be improved and should always be improved. Quality improvement is also an ongoing effort that never ceases. The goal of TQM

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Market Positioning

See Also: Company Life Cycle Pricing Strategies Marking to Market Benchmarking Capitalization Market Positioning Definition What is market position? In marketing and business strategy, market position refers to the consumer’s perception of a brand or product in relation to competing brands or products. Market positioning refers to the process of establishing the image or identity

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Brand Equity

See Also: Market Positioning Market Dynamics Marketing Mix (4 P’s of Marketing) Porter’s Five Forces of Competition Value Chain Brand Equity Definition The brand equity definition is the marketing effects that occur or gather over time in a product because of the brand name or company name associated with that product. At times, this brand

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