See Also: Market Positioning Market Dynamics Marketing Mix (4 P’s of Marketing) Porter’s Five Forces of Competition Value Chain Brand Equity Definition The brand equity definition is the marketing effects that occur or gather over time in a product because of the brand name or company name associated with that product. At times, this brand
Capital gains are earnings from the sale of an asset. These assets include stocks, bonds, real estate, equipment, intangible assets, or other property. There are new capital gains tax rates in 2013 for taxpayers. Following are the new rates: 0% capital gains tax rate for long-term capital gains and dividend earnings for the 10% and
Do you know the number one reason most financial projections fail? It is because sales are over estimated! Why Do Most Financial Projections Fail? This time of year we are busy working with clients preparing projections for the next year. What we find is it is very difficult for clients to do an accurate financial
You can’t have a business without making at least one sale. Making sure your salesforce is appropriately incentivized to grow your business and land the right customers is crucial. So, what are the best practices for compensating sales and marketing people? Best Practices for Compensating Sales and Marketing People In this blog, we’ll highlight a
Once you find yourself in a recession your first goal is to stabilize your operations. But having achieved that goal you need to look beyond the present and develop a longer term strategy. Our goal for this recession is to “come out of the recession better and stronger than we went in!” Recession Strategies for
If you are like most companies I am talking to these days your sales are off from there high for last year. Nobody is immune and there is no place to hide! You have had declining sales for the past six to 12 months with no end in site. So what sales volume should you
Most CFO’s cut costs to obtain profitability for the company. In a recession, that is often the best course of action. The question is: what kind of knife do you use? A meat cleaver or a scalpel? Should You Cut Marketing Expense in a Recession? Marketing costs are a prime target for the CFO’s slashing
If they will buy, then I will sell! Or stated another way, if I can sell it then buyer beware! That seems to have been the motto for the sub prime mortgage industry. Over the past five years a looming crisis has been in the making. Mortgage brokers would originate the loan then immediately pass
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