See Also:

Margin vs Markup

Margin Percentage Calculation

Retail Markup

Gross Profit Margin Ratio Analysis

Operating Profit Margin Ratio Analysis

# Markup Percentage Definition

The markup percentage can best be defined as the increase on the original selling price. The markup sales are expressed as a percentage increase as to try and ensure that a company can receive the proper amount of gross or profit margin. Markups are normally used in retail or wholesale business as it is an easy way to price items when a store contains several different goods.

## How to Calculate Markup Percentage

By definition, the markup percentage calculation is cost X markup percentage, and then add that to the original unit cost to arrive at the sales price. The markup equation or markup formula is given below in several different formats. For example, if a product costs $100, the selling price with a 25% markup would be $125.

Gross Profit Margin = Sales Price – Unit Cost = $125 – $100 = $25.

**Markup Percentage = Gross Profit Margin/Unit Cost = $25/$100 = 25%.**

Sales Price = Cost X Markup Percentage + Cost = $100 X 25% + $100 = $125.

### Markup Percentage Example

Glen works has started a company that specializes in the setup of office computers and software. Glen has decided that he would like to earn a markup percentage of 20% over the cost of the computers to ensure that he makes the proper amount of profit. Glen has recently received a job to set up a large office space. He estimates that he will need 25 computers at a cost of $600 a piece. Plus, Glen will need to set up the company software in the building. The cost of the software to run all the computers is around $2,000. If Glen wants to earn the desired 20% markup percentage for the job what will he need to charge the company?

Step 1

Glen must calculate the total cost of the project which is equal to the cost of software plus the cost of the computers.

$2,000 + ($600*25) = $17,000

Step 2

Glen must find his selling price by using his desired markup of 20% and the cost just calculated for the project.The formula to find the sales price is:

Sales Price = (Cost * Markup Percentage) + Cost

or

Sales Price = ($17,000 * 20%) + $17,000 = $20,400

This means that to earn the return desired Glen must charge the company $20,400. This is the equivalent of a profit margin of 16.7%. For a list of markup percentages and their profit margin equivalents scroll down to the bottom of the Margin vs Markup page, or they can be found using the above markup formula.

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